American Vision Windows, Inc. (AVW) is a home improvement company based in Simi Valley, California, founded in 1999. The company specializes in window installation and replacement, although it has expanded into other home improvement markets. American Vision Windows has opened locations in California and Arizona. The company has been discussed among academic journals for matters relating to business ethics, as well as its Christian company culture.
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History
American Vision Windows was originally concepted in 1999 by the Simi Valley residents William (Bill) Herren and Kathleen Herren. The company was later incorporated through Monica Estrada in 2000. Bill and Kathleen Herren initially contacted other window contractors to replace their own windows. The Herrens had stated they were unsatisfied with the local window contractors at the time. In response, the Herrens concepted their own window company based on their Christian ideology. The American Vision Windows founders had mortgaged their home and collected investments into starting the company. Company headquarters were opened in Simi Valley, California.
In 2003, American Vision Windows increased 30%, and opened offices in Orange County. The window company was among an upturn of specialized exterior contractors in 2005. American Vision Windows generated a revenue of $43.1 million from approximately 4,200 installations in 2005, and opened a branch in the Santa Clara County region. In 2006, American Vision Windows relocated its headquarters to a 35,000-square foot Simi Valley warehouse location. The company had 125 employees in its three branches collectively that year. The company was commissioned to supply windows and doors to the South Los Angeles resident Rodney Anderson and his family, which was filmed for the 26th episode of Extreme Makeover: Home Edition in 2005.
During the 2008 subprime mortgage crisis, American Vision Windows experienced an economic downturn in the home improvement industry and as a result laid off several employees. Around this time, the company explored other home improvement markets - solar energy, window coverings, and garages. The company aimed to financially balance between its windows and other divisions. Although incorporated in 2004, the division American Vision Garages was reestablished in 2008 as an associated business of Oasis Garages Purchasing Company, which dissolved in 2013. The division American Vision Solar, Inc. was established in 2009, and the company's window coverings division the following year. In later 2010, American Vision Windows opened its branch in Mesa, Arizona.
The company registered the trademarks for the product names "American Vision Windows" in 2010 and "American Vision Solar" in 2011.
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Corporate culture and affairs
The company's culture has been analyzed as relative to founder Bill Herren's ideas of social sustainability as well as the Christian belief system of both founders. Sheldone Simola for Journal of Business Ethics analyzed this as the basis of the company's goodwill culture among those associated. Journal of Global Business Issues noted founder Bill Herren's influence on the company's employment and rehabilitation of ex-convicts, substance abusers, disabled persons, and homeless individuals. Founder Bill's past consists of former substance abuse and homelessness. The Journal of Global Business Issues as well as the Journal of Business Ethics have considered this to be an example of an "experience of human suffering" motivating faith or Christian influenced corporate practices and coalescing into a faith-based company culture. Herren discussed his own ideas of seeking religious guidance from a higher entity such as the Christian God in regards to ethics within business. Sheldone Simola cited American Vision Windows' employment of their Orange County manager as an example of the company's ethics. The manager's previous state of substance abuse and poverty, was discussed as motivating Bill Herren's rehabilitation of the man before advised him on his career. Window and door vendors with similar ethics have been tied to the company as well.
An investor of radio based marketing, the company was reported as a contemporary example of home improvement radio marketing devoid of the hard sell formula. The company's early history narrative dubbed "The Bill and Kathleen Story" is often used as the company's main marketing formula.
American Vision Windows charted in the Qualified Remodeler Top 500 Remodelers and in Remodeling 550 home improvement charts, based upon estimations of the company's gross revenue and product sales. In Qualified Remodeler, the company rose to $37.6 million in 2014, to $39.5 million in 2015. Qualified Remodeler's 2015 assessments evaluate the company as the largest exterior/replacement contractor in California, and the 24th largest remodeler in the United States. In contrast, Remodeling magazine estimated that the company rose from $33.8 million in 2013, before it fluctuated to $37.6 million in 2014. In 2015, the company rose to an estimated $39.5 million, making the company the 12th largest specialty contractor in the United States, and the largest window contractor in California based on its estimations.
Source of the article : Wikipedia
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